
1928
Waldens Wiltshire Food founded in Trowbridge.
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Our values
Each segment of the apetito plate stands for a promise we make with every meal. Pick one to see what it means.
Great food starts with great ingredients. It’s why we select only the best for our meals. It’s the same for produce too. This, combined with the expertise of our chefs, ensures every meal delivers the flavour, nutrition and consistency people deserve, because we believe you should look forward to every meal.
We believe everyone should be able to look forward to nutritious and tasty food. Our chefs, dietitians and nutrition experts create meals for a wide range of dietary needs, including texture modified and energy dense options.
We also maintain the highest food safety and hygiene standards, and nothing leaves our kitchens unless we know it is allergen and pathogen free. Our onsite microbiological, chemical and allergen laboratories make sure of this, and are independently approved by the Campden Laboratory Approval Scheme.
For us, great service is personal. Whether we’re working alongside a customer or delivering meals to someone in their own home, our people take the time to listen, understand and help. It’s how we build trusted relationships and make a difference beyond the meal.
For over six decades we’ve continued to be at the forefront of innovation in food and catering services. We constantly work with our teams and partners to improve our meals, range, services and ways of working.

1928
Waldens Wiltshire Food founded in Trowbridge.
1958
apetito Germany was founded by Karl Dusterberg.

1960s
Waldens experimented with emerging frozen food technology, producing a range of frozen meat pies for the bakery sector.

1970
Working with the London Borough of Wandsworth, Waldens started producing frozen ready-made meals for the local meals-on-wheels service.

1971
In Germany, apetito began working with the Red Cross, developing frozen meals for the country’s meals-on-wheels service.

1971 onwards
Both Waldens and apetito became market leaders in their respective countries.

1991
apetito entered the UK market, looking for opportunities to expand in Europe, and Wiltshire Farm Foods Established.

1994
apetito Services formed to provide meals-on-wheels to local authorities.

1995
Westminster Meals Limited became the first private contractor to successfully bid for a complete meals-on-wheels service.
apetito also acquired Walden's Wiltshire Foods, developing quality products for community meals and other innovative solutions.

1998
Westminster Meals Limited changed their name to apetito Services.

2000
After dipping a toe into the healthcare market, apetito decided to launch our own dedicated healthcare division.

2002–2004
Expanded into Peterborough, Leicestershire, West Berkshire and Swansea.

2005
We won the Queen’s Award for Enterprise in Innovation for our revolutionary Chefmobil meals-on-wheels delivery van.

2008
Our Care Homes business unit is launched.

2010
We launched our first texture modified range of meals.

2011
We reached £3.5 million sales for our Care Homes service.

2016
Our texture-modified meals won the Queen’s Award for Enterprise in Innovation.

2017
Used our expertise in nutrition to launch our Nursery meals service.

2018
Wiltshire Farm Foods rebrand

2019

2020
Launched our independent School meals service.

2024
Won the King's Awards for Enterprise in Sustainable Development, with our 'Project Boomerang', a ground-breaking recycling initiative, a key contributor.

Coming soon
Kitchen West

Wiltshire has been our home for over 65 years, with one simple purpose, to make a real difference to people's lives through food. Today, we support hundreds of thousands of people across the UK, and our commitment to quality, nutrition and care is stronger than ever.
Awards
In 2024, we were awarded The King’s Awards for Enterprise in Sustainable Development, recognising our commitment to making a positive impact on the environment, society and economy.
A key contributor was Project Boomerang, our world-leading closed-loop recycling scheme for plastic meal trays, developed through Wiltshire Farm Foods. The pioneering initiative was the first of its kind at an industrial scale, supporting our ambition to reach Net Zero by 2040.
The award marked our fourth Royal honour.
2005: We were awarded The Queen’s Award for Enterprise in Innovation for our revolutionary Chefmobil meals-on-wheels delivery vanIn 2016, our texture-modified meals won The Queen’s Award for Enterprise in Innovation.
2016: Our texture-modified meals won The Queen’s Award for Enterprise in Innovation.
2019: We won The Queen’s Award for Enterprise in Sustainable Development for conducting business in a way that impacts positively on the environment, society and economy.

Get the latest news on awards we've won.
Book a free, no-obligation, discussion with our team today.